serotonin valley

x

launch party

On November 19th, 2024, a day full of love, connection, and creativity.
It wasn't just a brand launch; it was a celebration of art, of community,
and of people coming together in a space that felt warm, real, and free
of ego. Everything I could have dreamed of and way more. - Wilde

From the moment I walked in, I was overwhelmed by the presence of friends, family, and new faces who all came to join the celebration. It was a blend of familiar and unfamiliar, and there was something so special about seeing how Serotonin Valley brought people together. The room buzzed with genuine conversation, laughter, and a sense of togetherness that filled the air.

 

The best part? It wasn’t just about the products — it was about the people. Everyone, from the guests to the team, felt so real and down-to-earth. There was no pretension, no ego; just a bunch of happy people excited to be there, get to know each other, and share in something meaningful.

It’s a feeling I want to carry with me as Serotonin Valley grows. This brand is more than just a collection of products; it’s about building a community where people feel seen, heard, and connected. I want Serotonin Valley to be a space where creativity and positivity flow freely, and where the focus is always on authenticity and love.

At the heart of the launch was the Serotonin Valley collection — caps, scarves, and phone cases, each designed by me, Wilde Amaryllis. Each item features my original artwork, a reflection of my personal journey and creative process.

None of this would have been possible without the incredible team who helped bring this launch to life. A huge thank you to Imprint Works for their amazing service.  Their team truly went above and beyond to make sure everything came together smoothly.

To my wonderful family — Mark Burns, Kathryn Burns  and Victoria Cullen— thank you for your unwavering support. Setting everything up, made sure the night ran smoothly, and truly brought the vision to life. Without you, none of this would have been possible.

A big shoutout to Livs (Olivia McCall), who played such an integral role in organising the entire event. She put her heart and soul into making sure everything was perfect, and her dedication to Serotonin Valley has been nothing short of inspiring.

A massive thank you to Agency Eleven, who helped with the guest list, supported the event on the night, and put so much time and energy into making sure everything ran like clockwork. Their hard work and commitment to the brand have been key to making Serotonin Valley what it is today.

I also want to extend my deepest gratitude to Mina Rohani and Ismail Moalin Ali, whose artistic contributions helped capture the essence of this launch in ways words simply can’t describe.

Mina, your photography has been absolutely essential in telling the story of Serotonin Valley. From the campaign to this event, you’ve truly brought my vision to life through your lens, capturing the spirit of our brand in the most authentic and beautiful way. Thank you for being such a vital part of this journey.

And Ismail, your work with your VHS camera has been a game-changer. You’ve captured not only this launch but also the entire Serotonin Valley campaign, all with such a unique and timeless touch. The raw, real, and nostalgic feel of your footage brings such depth and heart to everything we do, and I’m so grateful for your dedication and talent.

Thank you both for sharing your gifts and for being such a huge part of Serotonin Valley.

I want to take a moment to thank everyone who came out to the launch. Your support means everything to me. Whether you’ve been following along since the very beginning or are just discovering Serotonin Valley, I am so grateful for you. You helped make this launch unforgettable, and I can’t wait to continue this journey with you all by my side.

To everyone who has supported me — whether you were there in person or in spirit — thank you for believing in this vision. This is just the beginning, and I’m so excited for what’s to come

Until next time, stay creative, stay kind, and keep spreading those good vibes

With love,
Wilde