About

about us

OUR MISSION

Serotonin Valley is more than just a brand, it is a movement dedicated to reviving the spirit of playfulness often lost in adulthood - we believe that creativity is at the heart of the human experience. Each piece reflects a playful retro aesthetic, channelling the carefree vibes of a bygone era while celebrating contemporary creativity. Inspired by street, skate, and surf cultures of the 70's, our mission is to awaken your inner child and inspire a sense of togetherness that transcends borders, from London to Morocco to California to Tokyo!

Serotonin Valley started as simple doodles, which evolved into graphic design. People loved the designs and encouraged me to put them on clothing. After years of experimenting with prototypes, t-shirts, co-ords, skateboards and more, I fully embraced the vision this year by expanding into skater and surf wear. Our caps became the heart of our brand, symbolising its evolution of feedback from our community.

Community is key - if I can replicate the warmth, acceptance, and love that my family and friends have provided me within expressing my art form, then I consider my role as a creator fulfilled.

We are here to spark your creativity – whether it’s finishing that art piece you've been meaning to finish, launching a new brand, or learning a new skill. The possibilities are endless, and you never know where your ideas might take you. My biggest hope is that people find what they love to do, and just go for it!

who serotonin valley is for

THE TRIBE THAT WELCOMES ALL

Ever since I was little I found solace in doodling; The characters I created made a world that celebrated the authenticity of the odd and fantastic features that would challenge conventional norms. As an artist on the spectrum I found it so hard finding my place in the world, and I’ve realised that it is time that we make our own place in this world, free of judgment and a place where we are celebrated for our peccadilloes; It is our power and Serotonin Valley is the place to reside in to allow that power to flourish.

Serotonin Valley is for the people seeking inspiration and creativity in their lives. Whether you're stuck in a job that doesn't fulfil you, you’re feeling lost about your direction in life, you feel lost in school not sure which direction you're going in or a misfit struggling to find their tribe, we’re here to spark that sense of possibility and joy in your life. Our designs aim to uplift and inspire, reminding you that creativity can be a source of solace and transformation. We cater to a diverse audience—athletic, spiritual, creative, and self-help enthusiasts—alongside anyone yearning for a touch of inspiration.

At Serotonin Valley, we invite you to join us on this journey of connection, creativity, and community. Together, let’s celebrate the joy of expression and the power of collaboration.

the characters

Welcome to my world of characters, where diversity takes center stage! Each unique creation celebrates the beauty of individuality, showcasing that there is something inherently cool and captivating about every person. Through vibrant colours and distinct traits, my characters embody the richness of our differences, reminding us that it’s our uniqueness that makes life truly fantastic.